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the lego movie: poster campaign

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Poster campaign  Thursday 21st June 2018 L/O: to explain the effectiveness of the campaign: to analyse uses & gratification theory. Teaser posters:   Character posters/ teaser posters:   They released over 20 teaser posters with most of the characters. This would have made people want to watch the movie because of stereotypes and because of the people who plays the characters. By the stereotypes on the Wyld-style poster there are saying that she is a Emo.   what stereotypes are used in the posters of Emmet and Wyld-style and what do they suggest? the stereotypes for Emmet is, that Emmet is a normal person. Blue means male can be active like a construction builder. Masculinity- hair, high-vis jacket. the stereotypes for Wyld-style is a girl who is most likely to be called an Emo although some of the stereotypes are good. Blue means that females as passive. femininity- hair, make up, freckles and lashes. In the...
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