year 10 dirt

Dirt

L/O: to review and reflect on the y10 mock exam and set personal targets.

music industry

1. identify the regulator for radio in the uk.

Ofcom 

Type of media and uk regulators 

Film- BBFC

Tv and radio- Ofcom 

advertising- ASA

Magazines and newspapers- IPSO and Impress 

video games- 

2. Explain one way in which music videos use media language to differ from each other. 

refere to one example of contrasting media language in two music videos you have studied to support your answer. 

Media language means what?

• camera work- contrasting camerawork to create a tone to match the song.
• mise-en-scene- creates a fictional world.
• narrative style- may use linear narratives telling the story of the song or performance montage.
• editing- to create a tone to match with the song.

3. Explain how and why producers of radio programs target different audiences. refer to the radio 1 live lounge to support your answer.

how many marks?

what do you need to do?

how, why and examples.

How - 

• availability- how the program is broadcasted or its online preferences.
• styles and genres
• eras of music
• producers of different ages for different target audiences. 

Why-

• targeting a unserved niche audience in order to compete in the market.
• targeting a mass audience
• targeting a well defined niche audience to sell to advertisers.

Radio 1 live lounge:

• producers
• a very established brand 
• offline and online presence and the channel gives it a national reach.
• place it is in a mid-morning slot 

4.refer to the extract 1 in the insert. Analyse the representation of musicians in extract 1, which is from MOJO magazine. 

What does representation mean?

language used. 

restrained use of colour.

danger associated with colours

images of genre.

5. Refer to extracts 1 and 2 in the insert. How far is media language used differently in extracts 1 and 2 to reflect genre conventions? 

in your answer you must:

• analyse examples of how media language is used similarly and differently in extracts 1 and 2, which are from We Love Pop and MOJO magazines.
• Make judgements and reach conclusions about whether there are more similarities due to genre conventions than differences in the extracts.

what are genre conventions?

media language could refer to what?

Analyse similarities and and differences 

evaluate

differences-

colour pallets reflect the genre of the magazine

fonts in the magazines are different 

Layout (cut out from background, busy)

lower and higher production values. 

similarities 

both feature a range of musicians 

both use language to include the audience

bot use a range of sans serif fonts 

bot have mast head at the top of the page and cover lines.

the similarities are not to do with the genre of the magazines

the similarities are due to genre conventions but these are outweighed by differences in the use of media language.

the similarities are due to genre conventions and that many of the differences are due to the sub genres between rock and pop.  

I think that i will have to improve on the genre conventions and the media language used.

Also remember to evaluate and also remember the regulators of the different industries. 

Go over the music videos for the media language in the videos.

The lego movie 

6. Identify the organisation that 'age rates' films in the uk.

BBFC

7. Explain two reasons why a film company would release a video game linked to a film.  

To extend the marketing of the film.

To extend the brand image of the film and its franchise so audiences develop greater brand awareness of the film and any sequels.
To offer opportunities for fans to extend there enjoyment of the film by giving them the opportunity to further explore the films fictional world, rewarding   their loyalty to the film.
To exploit the success of a product & to increase the profitability of the conglomerate as a whole (synergy).
To become a diversified media conglomerate which is less dependent on one media form for its revenue and more protected from fluctuations in one part of the media market.

8. Explain at least two uses and gratifications of the films using Blamer and Kat'z theory. refer to the lego movie to support your answer.

The uses and Gratifications theory

Personal identity

information

entertainment

social interaction

Personal identity: Audience may identify with characters, especially in movies based on already established characters such as The Lego Movie; players may identify with values, such as celebration of imagination and creativity, or the simple value of good defeating evil in The Lego Movie.

Entertainment: film may offer suspense, mystery, problem-solving, action, humour or spectacle: audience are often invited to enter a self-enclosed fictional world offering escape from daily lie in which they follow the main character and narrative.

social interaction: audience may want to be part of a wider fan community; opportunities open for discussion about the film with peer or family.

9. analyse how the promotional campaign for the lego movie targeted a family audience.

in your answer you must also refer too relevant media contexts.

you should refer to:

• the poster campaign
• the television advert
• merchandise
• social media campaign

who are the TARGET AUDIENCE for the Lego movie?
what is the question asking you to do?

The star performers names on the character posters have been made prominent to attract a wide ranging audience and appeal to fans of each of the stars performers.