Thursday 7th June 2018 Lego TV adverts Integration: Guardian: What are the building blocks success? While there are all sorts of great examples of content marketing, a common theme is that a brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products; the actual content itself can be almost anything but it should stay within the spirit of the brand's image, even if it is not strictly related. What did Lego do right? For those that have not seen it, there is a twist in the tale that completely fits with the spirit of Lego without looking contrived, but even without that, the zany and inventive way the story zips along is like an advert for playing with these toys. There are no rules. The limit of the story is the limit of your imagination. How has it laid the foundations for future success? Now it has been confirmed that animation co-director Chris McK...