Posts

Showing posts from June, 2018

photography challenge 1

Image
photography challenge 1 L/O: to experiment with perspective and composition. giants and monsters: reflection: jump: looking down:  patterns in nature:  hand stars: horseman/plank:  frames: ground level: 

the lego movie: poster campaign

Image
Poster campaign  Thursday 21st June 2018 L/O: to explain the effectiveness of the campaign: to analyse uses & gratification theory. Teaser posters:   Character posters/ teaser posters:   They released over 20 teaser posters with most of the characters. This would have made people want to watch the movie because of stereotypes and because of the people who plays the characters. By the stereotypes on the Wyld-style poster there are saying that she is a Emo.   what stereotypes are used in the posters of Emmet and Wyld-style and what do they suggest? the stereotypes for Emmet is, that Emmet is a normal person. Blue means male can be active like a construction builder. Masculinity- hair, high-vis jacket. the stereotypes for Wyld-style is a girl who is most likely to be called an Emo although some of the stereotypes are good. Blue means that females as passive. femininity- hair, make up, freckles and lashes. In the...

The Lego Movie: Video Game

Image
Thursday 14th June 2018 Video Game L/O: to explain how vertical integration benefits companies; To analyse using the Uses & Gratification theory. Example of a lego game:   examples of films/ video games release: Charlie and the chocolate factory  Simpsons  spiderman  star wars  harry potter  Why do companies often release tie-in video games alongside the films? Companies often release tie-in video games because if it costs money to release the game they will get the money in through them. The games can be released before the film. By the companies releasing the films before can promote the film and shows the narrative about the films and see if people would like the film first. It also brought profit in to the films. Interaction that you don't always get in the film. Profit Maximised Familiarity Extends the pleasure of the film The game promotes the fi...

skills

Image
Skills Development: photoshop L/O: To explore and develop creative techniques in Photoshop. Monday 11th June 2018 Colour popping:    graduated fade:   Liquidify: Spot Healing: Clipping mask: Layer mask:

The Lego Movie: TV Adverts

Thursday 7th June 2018 Lego TV adverts Integration: Guardian: What are the building blocks success? While there are all sorts of great examples of content marketing, a common theme is that a brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products; the actual content itself can be almost anything but it should stay within the spirit of the brand's image, even if it is not strictly related. What did Lego do right? For those that have not seen it, there is a twist in the tale that completely fits with the spirit of Lego without looking contrived, but even without that, the zany and inventive way the story zips along is like an advert for playing with these toys. There are no rules. The limit of the story is the limit of your imagination.   How has it laid the foundations for future success? Now it has been confirmed that animation co-director Chris McK...